Automotive



JCDecaux knows auto makers look for the freshest and biggest ideas for their advertising campaigns. From Exterior ambassadorial opportunities and exhibits to larger-than-life Wall Wraps, backlit Spectaculars and Domination packages, auto brands can own an airport with unique, high profile campaigns that are the perfect spotlight for a new car or truck.


JCDecaux Airports deliver an elite audience of travelers that pays attention to what the automotive market has to offer. They buy new cars, spend money on luxury models, and are interested in sustainable automotive technologies. In the major automotive market of Los Angeles, for example, 65% of all adults who own or lease a hybrid car in this DMA traveled through JCDecaux's LA airports last year.


Drivers who own and plan to buy luxury cars and SUVs fly through JCDecaux Airports! Scarborough research indicates that compared to the average adult in those markets in the past year, our travelers are:

 

  • 78% more likely to own a new Audi
  • 64% more likely to own a new BMW
  • 37% more likely to buy a new SUV next year
  • 29% more likely to buy a new luxury car next year
  • 27% more likely to have bought a car, truck, or SUV on the internet in the past year

 

Please download the document on the right for the full findings.