February 8th, 2012

Bacardi's domination of Miami International Airport (MIA) for their 150th anniversary is a major cause for celebration! The revered spirits brand has been a longtime advertising partner of JCDecaux's, particularly at MIA because their U.S. headquarters is located in nearby Coral Gables. Bacardi has effectively used signage at MIA to announce themselves as the unofficial host to millions of international and domestic visitors to Miami.

This particular campaign is a large-format ownership of the airport, covering 100% of travelers. Everywhere travelers turn, whether they are arriving or departing the airport or navigating through concourses, they are greeted by Bacardi's festive creatives. Showcasing the true spirit of Bacardi is a sampling exhibit in the North Terminal serving Bacardi's famed rum-infused mojitos to travelers. Whether they are departing or arriving, these passengers will be ready to party Bacardi-style!