JCDecaux's latest batch of campaigns is a feast for the eyes! In Airports and Malls, on the streets of Chicago and Boston, in NYC's PATH stations and The Port Authority Bus Terminal, our advertisers are constantly pushing us to develop innovative canvases for their brands. 

Airport

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Luxury cosmetics find airports to be the perfect “face” for their brands!

Premier beauty brands continue to use airports as a showcase for their products. Using large scale, innovative signage opportunities, sampling exhibits and digital platforms, top skincare and cosmetics companies have been dominating high-traffic areas in NYC’s John F. Kennedy International, Miami International and Los Angeles International. Airports provide these brands an audience of global travelers who spend money on skincare and cosmetics, whether they are shopping for themselves or family and friends back home. Not only does this signage drive travelers into the duty-free shops at JFK, LAX and MIA, but they also establish the brands as high-profile, industry leaders! Estee Lauder, La Prairie, Giorgio Armani, Gucci, MAC, Burberry and Elie Saab are some of our most recent advertisers.

The Digital Brand Experience: now featuring Citibank

CitiAAdvantage is the latest brand to utilize the largest digital HD display in an airport to advertise their new and exclusive co-branded charge card with American Airlines. Targeting American Airlines passengers - particularly executives and decision-makers - in the carrier’s New York home (Terminal 8 at John F. Kennedy International Airport), Citi’s serene and sophisticated copy makes for a soothing transitional space for harried travelers as they walk the 150 ft. passageway. A video featuring global footage of American’s top destinations such as Barcelona, Paris, and New York lends a cultured tilt to the brand experience and speaks directly to the executives and elite traveling public passing through this corridor!

NEW! Scrolling Brand Ownership Network at LaGuardia Airport

LaGuardia is the first New York airport to host synchronized scrolling dioramas. Located in high volume corridors in the Delta Flight Center and Marine Air Terminal, both sets of signs (five and eight, respectively) allow for advertisers to dominate these passageways and attract attention with movement! This advertising platform allows for creative possibilities that are guaranteed to make an advertiser’s brand stand out and turn heads. BNP Paribas and Fidelity are among the first advertisers to use this eye-catching platform to engage LGA’s business-centric audience.

MallScape

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Joseph Abboud’s Showscreen at Tyson’s Corner – Made in the New America

For iconic American menswear maker Joseph Abboud, Tyson’s Corner was the perfect location to launch their “Made in the New America” campaign and drive shoppers to Nordstrom’s, where the fall collection premiered. Tyson’s Corner delivers an upscale, politically-savvy audience of shoppers who are geared towards classic tailoring and finer-quality clothing. To punctuate the Joseph Abboud brand reintroduction, a Showscreen features a video clip of their campaign and was supplemented by several static units throughout the mall in key locations.

In Los Angeles, “Once Upon A Time’s” Lenticular Ads are turning heads!

At Beverly Center and Century City shopping malls, ads for ABC’s weekly fantasy thriller “Once Upon A Time” feature a Lenticular component to illustrate one of the main character’s good and bad sides (yes, it’s a witch!). Everything is not what it seems in the show’s fabled town of Storybrooke, as hauntingly depicted by a creative image that literally changes before shoppers’ eyes.

Groomed for success: The Art of Shaving’s MallScape domination!

Procter and Gamble’s The Art of Shaving stores are ubiquitous fixtures in high-end malls, appealing to our audience of upscale shoppers who care about how they look and are willing to spend a little more time and money to pamper themselves with proper grooming. The Art of Shaving has launched a massive MallScape campaign in the Chicago, Los Angeles, Denver and Washington, DC markets. Rounding out the program is a domination of Tyson’s Corner using innovative signage in the mall’s busiest locations. Large scale structural columns, escalators, and elevator doors have been wrapped with the brand’s signature creative and simply cannot be missed!

Street Furniture

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Halls and JCDecaux: dispensing a remedy for the common campaign!

Dominating the streets of downtown Chicago, just in time for cold and flu season, is a campaign from Cadbury’s Halls, touting their new brand of warming and cooling mentholated cough drops. Lucky bus riders and pedestrians can “try before they buy” at Innovate Dispenser units on  N. Clark and N. Franklin Streets, and then vote for their favorite flavors via the poster's call -to- action with their handhelds. Supplementing the Innovate Dispensers is a static program on bus shelters positioned right outside of Walgreens pharmacies, driving weather-weary Chicagoans to the stores for rescue!

PNC banks on success with their Chicago Showcases

PNC bank used a Showcase to feature a 3-dimensional illustration of their latest development for their Virtual Wallet. To promote the Wallet’s new Calendar function, 9 compartments were constructed in a Showcase, each showing mini replicas of a typical person’s daily expenditures: a cup of coffee, a new pair of shoes, a restaurant meal, and even some bills. Combining eye-catching and whimsical objects with the poster’s call -to-action – a QR code – is a great marriage of tangible and virtual messaging. Bank on it!

The latest WRAPS… and more!

Transportation

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UNIQLO’s unique domination throughout NYC’s PATH stations

For the groundbreaking opening of their two U.S. flagships in New York City this October, global fashion retailer UNIQLO used the PATH transit system to reach the young, hip, urban commuters that make up UNIQLO’s target audience. To introduce this Japanese brand to the New York market, nine PATH stations were saturated with a wide range of signage, from traditional 2-sheet posters to innovative floor graphics, banners, wall wraps, column wraps, overhead soffit wraps, and even turnstile signage! The extravagant domination at the PATH’s 33rd Street station pointed riders in the direction of UNIQLO’s flagship on 34th street, while the Hoboken domination guaranteed that the young professional and social set had UNIQLO’s affordable and über-cool clothes top-of-mind!

PATH riders drink in Svedka Vodka’s Hoboken Station Domination

Hoboken, one of the most popular “bedroom communities” on the East Coast, boasts a wide array of bars and restaurants, attracting young professionals who moonlight as party-goers and bar-hoppers; in other words, this is where Svedka Vodka’s core audience congregates! The spirits brand chose Hoboken’s PATH station for the site of their massive domination this fall. Svedka’s provocative “bot” was featured on sprawling, larger-than-life wall wraps and a myriad of posters in close proximity to one another to create one long, seamless image. The positioning of this signage created a tunnel-like effect, following PATH riders to their train or out to the streets of Hoboken (and likely into a bar!).

“Beene” to Macy’s lately? Geoffrey Beene’s campaign at the 33rd Street PATH station leads the way!

Lifestyle and clothing mega-brand Geoffrey Beene has taken advantage of one of our newest opportunities in the PATH transit system: the 33rd Street Platform Domination! This program consists of more than 20 platform posters mounted on top of a massive vinyl-wrap background, creating a dynamic multi-media presentation. The 33rd Street PATH station is one of its busiest hubs and is a portal to the Herald Square shopping district, home to Macy’s, the world’s largest store and the primary carrier of Geoffrey Beene’s lines.

Ford’s Virtual Mustang Exhibit at PABT

Quintessential American auto maker Ford is the first advertiser to take advantage of our newly-installed Interactive Digital Display at the PABT! This nearly 8-foot tall digital touch screen is located in the south terminal of the world’s busiest bus station – a prime spot for Ford to showcase their 2012 Mustang. Suburban commuters can explore the ins and outs of the car, build their own prototype and send a picture of the dream car to their phones!

JCDecaux Upfront 2011

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This fall, JCDecaux hosted its 7th annual Innovate Upfront. Over 490 clients, creative directors and brand managers visited our Park Avenue headquarters in New York City to learn about our latest global Innovate concepts. Our guests enjoyed seeing actual prototypes of new Innovate executions and collaborated with our team to ignite new ideas using the Innovate platform across our portfolio of Street Furniture, Malls, Airports and Transit.