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Lighting Effects

Nissan’s FLASHINGLY Creative Campaign Drives Barcelonians to Shelters

January 17th, 2012



In Barcelona, Nissan installed a flash into several shelters emulating a photo camera in order to catch people's eyes. The paparazzi-like lighting effect made this campaign very engaging and set off the crowd’s curiosity about Nissan’s new Qashqai 2011 model!

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