November 16th, 2011

At L.A.'s Beverly Center and Century City shopping malls, ads for ABC's weekly fantasy thriller "Once Upon A Time" feature a Lenticular component to illustrate one of the main character's good and bad sides (yes, it's a witch!). Everything is not what it seems in the show's fabled town of Storybrooke, as hauntingly depicted by a creative image that literally changes before shoppers' eyes.