January 17th, 2012

P&G and Mall.cz - the biggest online store in the Czech Republic - launched their new virtual subway campaign this past fall. The campaign featured oversized wallpaper and posters with store items and prices, replicating the look of product-filled shelves in a would-be supermarket. Consumers captured QR codes for whichever items they wanted to purchase, and the orders were then submitted to Mall.cz. Consumers then received a message to confirm a delivery time, all while waiting for the next train!