• There are 98,791 shopping centers in the United States.
• 2,474 shopping centers are over 400,000 square feet.
• 505 shopping centers are over 1 million square feet.

Shopping Habits

• 197 million adults visit a shopping center each month. They represent 94% of the adult population in the U.S.
• 75% of all Americans visit a mall at least once a month.
• Shopping malls have become the third most frequented location for Americans, after home and work.
• Shopping malls have become community centers for social and recreational activities.
• On average, shoppers visit 2.9 times per month and stay 1 hour and 17 minutes.
• The average number of stores entered per visit is 2.9.
• On average, a purchase is made in nearly half of all stores visited (45%).

Average Time Spent Shopping

General Shopping/Browsing: 1 hour 27 minutes
Specific Purchase/Store: 1 hour 9 minutes
Special Event: 1 hour 27 minutes
Other Purpose: 1 hour 8 minutes

Purchases made in Time Spent Shopping

Time Spent Shopping Amount Spent
Less than 30 minutes $50.90
31-60 minutes $79.10
61-120 minutes $126.70
121-180 minutes $163.20
180+ minutes $161.50

Buying Patterns

• On average, shoppers spend $99.90 per visit and average $3,477 in annual expenditure at a mall.
• Spenders average $117.50 per visit.
• Shopper spending at malls increased from $53 in 1995 to $99 in 2006.
• Of the $99.90 spent by shoppers per visit, 45% is spent at major department stores. The remaining 55% is divided among non-food specialty stores and food stores.
• 85% of all shoppers make at least one purchase each visit.
• 61% of all shoppers go to malls without a predetermined store in mind.
• 40% of all shoppers are browsers. They spend an average of $104.20 per trip, more than shoppers with a specific purchase in mind ($99.40).
• Impulse purchases are made primarily in mall shops.

*Refer to pdf for source information