MallScape Shoppers mainly live in single-family houses (67%) and apartments (12%) with home values higher than the country average.

According to Scarborough research: 

• MallScape shoppers are 64% more likely to use a real estate agent to find a residence than most Americans in the top DMAs. 


• 73% of MallScape shoppers own their residence.


• They are also 11% more likely to own a second home. MallScape shoppers in Denver are 11 times more likely to plan to buy a second home than most adults in that market.


• 45% of MallScape shoppers in the New York DMA plan to do some home improvement within the next year.


• MallScape shoppers across the top DMAs spent on average $3,901 on total home improvements last year.

Please refer to the document on the right for the full findings.

Source: 2010 The Arbitron Company/ Scarborough Research Corp./VNU