Based on the results of a 2009 study for ABC Family, MallScape's well-dispersed backlit panels can successfully increase show recall and viewership as well as boost awareness of any network brand name.

According to a 2009 Synovate research for ABC Family:

• 96% of women notice MallScape advertising


• 79% say it is helpful to advertise TV shows at the mall


• 75% agree “ads are in places in the mall where it catches my eye”


• 60% say that MallScape reminds them to watch the show


• MallScape advertising was able to convert 22% more viewers than in control malls

MallScape advertising generated a 26% lift in the recall of the ABC Family Network while awareness increased by 8% in the control malls.

Please refer to the document on the right for the full findings.