Los Angeles, CA

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Location

This three-level, enclosed mall, the premier Los Angeles shopping destination, is easily reached from the affluent neighborhoods of the West Los Angeles area.  Beverly Center is located where Hollywood meets Beverly Hills, surrounded by three major streets: San Vicente, La Cienega and Beverly Boulevard, and between two major freeways: the San Diego 405 and the Santa Monica 10.

Anchored by

Bloomingdale's and Macy's

Demographics	Trade area 2009	LA/ Long Beach MSA 2009
Population	4,127,194	10,198,210
Households	1,486,806	3,350,216
Average HH Income	$74,805	$79,585

Shopper Characteristics

Beverly Center's core customer is a very fashion forward single, who spends heavily on fashion and lifestyle merchandise. That core customer is also highly educated (68% have attended college or graduate school). 37% of shoppers are married and 38% have children under 18 at home.

Shoppers are affluent; over one third have household incomes greater than $100, 000 a year. 58% live in dual-income households.

Shopping Center Information

• The average shopper visits Beverly Center 3.5 times a month and spend 1 hour and 28 minutes per visit.
• On average, shoppers enter 3.7 stores per visit.
• 78% of all shoppers make at least one purchase while at the mall.
• 24% of Beverly Center shoppers are tourists, of which 62% are international visitors and their average expenditure is $152.