Fairfax, VA

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Location

This enclosed, two-level mall, located in one of the wealthiest counties in the United States, is at the intersection of I-66 and Route 50 just 20 minutes outside Washington, D.C., in the heart of Fairfax County. The Washington, D.C. Beltway (Interstate 495) lies seven minutes to the east along I-66. Fair Oaks offers remarkably congestion-free access from the affluent communities and new office developments in the trade area.

Anchored by

Lord & Taylor, Macy's, JCPenney and Sears

Demographics	Trade area 2009	Washington D.C. MSA 2009
Population	1,478,418	5,574,624
Households	550,701	2,121,953
Average HH Income	$126,841	$101,727

Shopper Characteristics

Fair Oaks' core customers are young families and single professionals with the majority falling in the highest income group. 73% of shoppers are married and 56% have children under 18 at home. 79% have attended college or graduate school and 58% are white collar workers. 

Fair Oaks shoppers are more affluent than most shoppers in the Washington D.C. DMA, being 21% more likely to have a household income greater than $100,000 a year.

Shopping Center Information

• On average, shoppers visit Fair Oaks 3.4 times per month and stay 1 hour and 16 minutes per visit


• 85% of all shoppers make at least one purchase while at the mall 


• On average, shoppers enter 2.2 stores per visit and make a purchase in 68% of them


• Out of the 31 major centers in the Washington, D.C. DMA, Fair Oaks is the second most shopped.