Dearborn, MI

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Location

This enclosed, three-level mall is located between Interstates 94 and 96, adjacent to the Southfield Freeway, one of Southeast Michigan's primary north-south corridors. Fairlane Town Center lies within a 15-minute drive of 1.3 million residents and within five minutes of almost 3 million square feet of office and hotel development. This mall is located directly across the street from the University of Michigan, Dearborn campus and Michigan's top tourist destinations - Henry Ford Museum and Greenfield Village - which draw over 1.5 million visitors annually. Also, the Hyatt Regency Hotel and the Ritz Carlton Hotel & Convention Center are located on the center's ring road.

Anchored by

Macy's, Sears and JCPenney

Demographics	Trade area 2009	Detroit MSA 2009
Population	1,551,695	4,633,818
Households	568,591	1,758,257
Average HH Income	$63,406	$83,759

Shopper Characteristics

Fairlane Town Center attracts three distinct customer groups: affluent families, mainstream families and fashion forward singles. 32% of shoppers are married and 50% have children under 18 years old at home.

Shopping Center Information

• On average, shoppers visit Fairlane Town Center 3.9 times per month and stay 1 hour and 22 minutes per visit.
• On average, shoppers enter 2.3 stores per visit and make a purchase in 70% of them.
• 91% of all shoppers make at least one purchase while at the mall.
• Shoppers average $92 per visit.