To reflect the ever-increasing change of the airport environment and to remain on the cutting edge of media, JCDecaux constantly re-evaluates its offering to advertisers by developing new products, formats and concepts. The ability of our group to reinvent itself is how JCDecaux maintains its status as the world leader in airport advertising.
JCDecaux invented the majority of successful advertising concepts and media themes now used throughout the out-of-home advertising industry. While imitation by our competitors is flattering, we recognize that it takes constant innovation to keep heads turning to look at the various technologies and showcases with which advertisers want to be associated.
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The following is the evidence of JCDecaux's history in airport advertising design and innovation:
- 1990: Introduced large format spectacular backlit displays to U.S.
- 1992: Introduced large format exterior backlit displays to U.S.
- 1993: First to sell multiple airport networks of backlit dioramas
- 1994: First to integrate multimedia themed community partnerships
- 1998: Introduced digital plasma screen technology to U.S.
- 1999: Introduced large format ceiling suspended banners to U.S.
- 2000: Introduced vinyl wall wraps in partnership with 3M
- 2003: Introduced large format scrolling backlit displays
- 2005: Introduced the first Airport Amenity Unit (AAU) in the World
- 2005: Introduced the Baggage carousel "Light Bag" to the US.
- 2006: Launched the first ever branded recharge station network - "Powerpoles" - for travelers
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