92 million adults have taken at least one round-trip airline flight in the past year. Traveling for both business and pleasure, JCDecaux Airport can help connect your brand with one of the most influential and desired audiences worldwide.
Business Travelers and Frequent Flyers
They are highly educated, upwardly mobile and affluent corporate decision makers. They also have the income to shop for luxury goods and designer fashions - a third of frequent flyers live in $100,000+ households. This exclusive audience accounts for 58% of all trips taken in the past year and a majority of airport advertising impressions.
Leisure Travelers
Of the 523 million annual passengers that pass through JCDecaux airports, nearly 314 million are leisure travelers. They are sophisticated shoppers who are much more likely to buy new cars, designer fashions, accessories, and cutting edge electronics than non-airline travelers.
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Traveler Statistics in JCDecaux Top 10 Air Markets
- They value nice cars - accounting for 81% of the new Mercedes owners and 66% of the new BMW owners.
- They are educated and civic-minded opinion leaders - 66% have been to college and 83% are registered to vote.
- They travel the globe - 69% have taken at least one trip to a foreign country in the last three years and 44% have taken two or more.
- They are fashion conscious - 68% are more likely to spend over $500 on men's casual clothing and 65% more likely to spend the same amount on women's casual clothing.
- They take pleasure in luxury items - They spend 40% more per year on jewelry than their non-flying counterparts.
- Their health and their appearance are vitally important to them - they represent 60% of all the people in JCDecaux top airport markets who spend over $500 on cosmetics.
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