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This dazzling shopping destination is located in Boston's Back Bay, a vibrant, residential section of the city also known for its desirable combination of shopping, dining and entertainment. Copley Place, at the intersection of Huntington Avenue and Stuart Street, is a mixed-use complex featuring two levels of enclosed shopping, restaurants and cinemas, two hotels, four office towers and residences.
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Copley Place
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Average visits per month: 1,666,667
Trade area population: 1,032,641
Number of stores: 79
Size in sq. ft. 366,177
Total number of ad faces: 84
Shopper Average HHI: $104,017
DMA Average HHI: $89,406
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Anchored By
The only Neiman Marcus in the New England and Barney's New York
Demographic
Information
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Trade Area 2009 |
Boston MSA 2009 |
| Population |
1,032,641 |
3,524,055 |
| Households |
423,508 |
1,382,677 |
| Average HH Income |
$81,343 |
$97,665 |
Shopper
Characteristics
The Copley Place customer is predominantly single (55%) and well-educated - 84% have attended college or graduate school.
Shoppers at Copley Place are more than two times more likely to have individual incomes in excess of $100,000 a year than most adults in the Boston DMA.
Shopping
Center Information
71% of all shoppers at Copley Place make at least one purchase each visit.
On average, shoppers visit Copley Place 4.2 times per month.
79% of visitors come to the mall without a specific purchase in mind and 87% do not have a particular store in mind.
On average, shoppers enter 3.7 stores per visit.
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