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South Shore Plaza offers two levels of enclosed shopping and is located 9 miles from Boston, at the junction of Routes 128, 37 and Interstate 3 toward Cape Cod.
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South Shore Plaza
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Average visits per month: 1,166,667
Trade area population: 591,252
Number of stores: 165
Size in sq. ft. 1,595,000
Total number of ad faces: 96
Shopper Average HHI: $96,545
DMA Average HHI: $89,406
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Anchored By
Lord & Taylor, Macy's, and Sears.
Demographic
Information
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Trade Area 2009 |
Boston MSA 2009 |
| Population |
591,252 |
3,524,055 |
| Households |
224,168 |
1,382,677 |
| Average HH Income |
$78,854 |
$97,665 |
Shopper
Characteristics
54% of South Shore Plaza's shoppers are married and 53% have children under 18. 60% of South Shore Plaza shoppers have attended college or graduate school and 56% are white collar professionals. 65% of shoppers live in dual-income households.
Shopping
Center Information
90% of all shoppers make at least one purchase while at the mall; they spend an average of $94 per visit.
On average, shoppers visit South Shore Plaza 2.7 times per month and stay an average of 1 hour and 189 minutes per visit.
71% of South Shore Plaza's shoppers come without a specific purchase in mind and 77% do not have a particular store in mind. On average, shoppers enter 3.6 stores and make a purchase in half of them.
Out of the 34 centers in the Boston DMA, South Shore Plaza ranks fifth most shopped.
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