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Roosevelt Field, the fifth largest mall in the country, offers two levels of enclosed shopping and is located in the heart of Nassau County, which is rated first in average household wealth in the nation. This center, located in Long Island at the intersection of Old Country Road and Meadowbrook Parkway, is easily accessible from all major parkways and by major transit. The MTA runs 10 bus lines through Roosevelt Field, which transport more than 17,000 people a day. Roosevelt Field is approximately 25 miles east of New York City.
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Roosevelt Field Mall
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Average visits per month: 2,586,724
Trade area population: 1,473,817
Number of stores: 294
Size in sq. ft. 2,260,000
Total number of ad faces: 167
Shopper Average HHI: $110,416
DMA Average HHI: $90,986
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Anchored By
Nordstrom, Bloomingdale's, Macy's, and JCPenney
Demographic
Information
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Trade Area 2009 |
Nassau-Suffolk MSA 2009 |
| Population |
1,473,817 |
2,868,924 |
| Households |
502,434 |
959,885 |
| Average HH Income |
$115,657 |
$112,461 |
Shopper
Characteristics
63% of shoppers are married and 48% have children under 18 living at home. 62% of shoppers have attended college or graduate school and 57% work in white-collar positions.
They are affluent - 61% enjoy dual incomes. Roosevelt Field's shoppers are 36% more likely to have a household income in excess of $100,000 a year than the average adult in the New York DMA.
Shopping
Center Information
On average, shoppers stay 1 hour and 22 minutes per visit and they spend $100. 92% of all shoppers make at least a purchase while at the mall and on average, they enter 4.2 stores per visit. 61% of Roosevelt Field Mall's shoppers come without a specific purchase in mind and 73% do not have a particular store in mind. Out of the 76 centers in the New York DMA, Roosevelt Field Mall is New York's premier shopping destination, ranking number one. More people shop Roosevelt Field, on a monthly basis, than The Village, SoHo, Tribeca, 59th street or Madison Avenue in Manhattan.
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