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JCDecaux features the largest branding initiative to-date in John F. Kennedy International Airport! Terminal 8, American Airlines' newest and largest hub, is home to a complete digital showcase, currently sponsored by Microsoft. The campaign, which dominates the tunnel connecting travelers from AA gates to ticketing and baggage claim, provides coverage of both arriving and departing passengers - immersing them from point-of-entry to exit in an exclusive, high-impact digital experience. |
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The Experience: Travelers are first greeted with banners hanging above the escalators as they descend into the passage; once underground, their attention is drawn to 70-inch digital screens lining the walls on both sides of the moving walkways. There are 40 screens total - 20 on each wall, divided into four areas of five screens - integrated with a unique, high-quality sound source that is synchronized with the moving digital content on the screens. In addition to the screens, all walls, end caps and escalator wells are blanketed with Microsoft creative to completely envelop passengers and promote the company's message. |
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