The St. Patrick's Day Domination is a unique way to dominate Boston as it pulses with excitement leading up to and during one if the city's - and the country's - top celebrations. This program skews watering holes and the parade route; highlights include:

• Distribution:
  30 Advertising Faces (4 weeks)
  20 Advertising Faces (4 weeks)
  
  

• Boosts campaign awareness with a saturation of bus shelter ads and City Information Panels (CIPs) along the parade route and in close proximity to the many local bars, pubs and taverns
• Programs can be customized to reach specific bars, pubs, and taverns
• Ideal network for beer and distilled spirits
• Nearly 600,000 residents
• 21 colleges and universities
• Established in 1737, longest-running St. Patrick's Day celebration in the U.S.
• Largest St. Patrick's Day celebration in the U.S., with 850,000 people in attendance
• Parade takes place in South Boston, the most Irish neighborhood of the City
• Parade spans over 40 city blocks, and is nearly 4 miles long