OCOptimiser is an pre-testing online research solution that helps to choose the most impacting version of a creative among different mock-ups. It is based on attention tracking, message understanding and recall metrics.

JCDecaux developed this proprietary methodology in partnership with leading advertisers to improve the adaptation of creative designs to the particular characteristics of Outdoor advertising exposure.

Available documents:

• Creative elements to consider when designing IMPACTFUL Out-Of-Home advertisements
• Examining the visual processing of landscape format posters