February 6th, 2012

American Express purchased a year-long domination program that covers 100% of the station's audience. The campaign includes signage throughout the entire station, including many large-format sites: there are two 20 x 30 ft. framed banners flanking the extra-deep escalator banks, as well as three wall wraps each measuring 11 x 53 ft!

NYC's PATH train system sees nearly 420,000 commuters a day.  42% of all trips to NYC on the PATH train system are to the Wall Street Financial District, where the World Trade Center is centrally located. With this program, American Express will precisely target its core audience; affluent, high-profile, urban commuters who use this station every day.